Expensive UX Mistakes That Prevent Your Webflow Website From Converting

Organic traffic, high conversions, and a satisfying user experience are linked together like a perfect symbiosis from which both businesses and Webflow website visitors can benefit. 

To make this digital engine run smoothly, some special attention needs to be paid - from the sign-up form to the content and CTAs. Knowing that the human-first approach is often set in the second plan, doesn't mean it should be taken for granted. 

Once the process of making a Webflow website starts, designers, developers, and other Webflow experts need to pin the user-centered approach on their vision board. 

After all, the Webflow website is made for the users - it should highlight your expertise while allowing users to reach you without a hitch.

Common Mistakes In Webflow Website Design

Sometimes, UX, design, and conversion mistakes can be very expensive if you don't solve them on time. Those mistakes won't just cost you money, they will spread like a virus on your effort, conversions, traffic, SEO, and more.

To understand this better, we must acknowledge that the converting user experience isn't solely a one-way direction that revolves around the specific target group. Better say, the target audience is the final step in developing a customized UX strategy made for the organic growth of any Webflow website. 

That's why we said that creating modern, human-centered Webflow websites requires special attention that goes beyond mere aesthetics and technicalities. Fortunately, with the right approach that creates a solid foundation without neglecting the visual part, you can create a Webflow website that converts. 

Let's go through the most common design, content, and conversion rate mistakes that can creep up on designers and management teams.

Design

• Non-responsive design - Maybe your Webflow website is perfect on the desktop version, but on the mobile or tablet screens you will see a bunch of messed up elements, and structure that isn't easy to use. This is a huge UX problem, and it looks amateurish.
• Unintuitive interface - If the Webflow website doesn't have intuitive navigation, the problem will appear. There's no user out there who wants to bring a map of how to navigate through the website's structure. To prevent this the website has to have an intuitive and logical structure - from layouts to the site's menus.
• Poor visual design - Low contrast, unclear fonts, and poor color balance affect unsatisfied user experience. This also refers to wrong positioning, for example, the lack of highlighting important elements, content, and CTA's.

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Content

• Irrelevant content - Here comes target audience customization, because content has to be aligned with the values and considerations of the niche you are reaching. If you run a finance business, you need to adjust the content according to the users who are interested in this kind of topic.
• Wrong jargon - Don't make a Wikipedia out of your content, because it won't get you anywhere. Too technical and complex content has to be put aside and a natural tone that is better for a wider audience.
• Unclear CTA's - When you pack everything, but leave the content without a Call To Action, users probably won't get a clear message to take some steps toward your products or services. To avoid this, always make a clear point at the end of the main content to stimulate the user to take action.

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Conversion rate

• Lack of trust - If you don't showcase your business through the Webflow website as a trustful, organic conversion may fail because users won't purchase from you if they don't trust the business and the Webflow website. 
• Wrong value - Selling products and services nowadays is just the tip of the iceberg. You won't be able to make a high conversion rate if you don't put out the clear value your products and services bring to users - from understanding their problems to offering solutions.
• Hidden costs - Being untransparent about pricing is a common mistake that can be expensive. The price, single or pricing package should always be clear and transparent, and you can always add CTA's through a contact form where users can get more information about everything.

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Proven Strategies For Maximizing UX, Traffic & Conversions

Once you detect all the mistakes you've made during the Webflow website optimization for conversion, it's time to try some proven strategies that will take the most out of your efforts. 

The best way to use those strategies is by combining them making a blend that will give you results.

Offer free values

Offer various free values on the website to allow users to test, try, and experience your products or services. Some examples of offering free value include booking free calls and consultations, offering demos and audits, etc. The value you deliver in this way is much greater than your investment and will pay off in most cases.

Investing in content

The content has to be taken as a serious project, all the way from the website copy to the blog, indeed the high-quality content on the Webflow website that is also relevant to a target audience is what will convert in the end. When creating content, the user-centric approach needs to be included to always provide content that is tailored to the needs and problems of the audience. 

Deliver concise messages

If a business is the best it has to offer, it needs to make sure the message is spread loud and clear. The highlighted messages on the Webflow website are a great opportunity to convey what the company

Make pricing packages

Price should be adjusted for the target audience, but the best that can be done here is to make pricing packages that will involve multiple services or products business offers. Making a complete offer is what will gain the audience's trust, and give the feeling of a fully covered experience.

Analyze

Implementing plugins and third-party tools that can monitor, track, and analyze user engagement, behavior, and actions is the best way to find out what brings conversion to the Webflow website. When the user analytics data is collated, further improvements can be made to achieve the best possible results.

Final considerations

The user-first approach implementation often takes time, serious experience, and knowledge - because a modern Webflow website today is expected to go the extra mile. In other words, when a user asks a question, the answer has to be ready. 

That's why, among other important considerations, the features of the target audience need to be always known. With the proven strategies we've gathered here and a human-centered approach, a healthy environment on any Webflow website can be accomplished - from design and conversions to traffic. 

Of course, there's no need to sacrifice anything - with Webflow and the right tactics, you can achieve great conversion and traffic success, while providing a pleasant, clear, and easy user experience.