Top 5 Webflow SEO Practices That Can Boost Your Online Visibility

June 6, 2024

When it comes to enhancing online visibility, it's important to implement best Webflow SEO practices. Keep reading to discover the top 5 strategies you can use today

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SEO is the mother of your online visibility. For all of those high search ranks, SEO is the one in charge – allowing you to become recognized, relevant, and trustworthy.

Investing in SEO efforts is one of the best decisions a business can make regarding online presence. In every other case, where SEO is put on the side, you risk getting some dust on your traffic.

And we all know that organic traffic equals conversions!

So get your keyboard ready, cause in today’s article we will talk about the best Webflow SEO practices you have to use for your website.

Why is SEO so important?

Why is SEO so important?

If you don’t want your website to get lost in the algorithm labyrinth, you will need an extra hand in Webflow SEO practices.

Think about the situation when you want to look up something online. The first results you get are shown as the most relevant answer to your initial intent. Yes, we all want to be there, having our websites ranked on the first page.

And why is this important in the first place? Well, we can discuss it for days, but here are the shortcuts of the story:

Visibility and traffic (obviously)

When doing a business, a digital agency, selling carpets, or running an Asian food restaurant you want to be online. Think about why you started your thing in the first place – because you saw a major need for what you already have passion for, and boom, it all began.

The same thing is true when you have phenomenal Webflow SEO practice – you recognize user intent and do whatever it takes to answer it.

Leads and conversions

SEO is not free, but it’s the best way to pay for it once during the setup stage and collect your tokens after the optimization.

Organic leads, unlike paid advertising, are going to help you attract users who are genuinely interested in what you have to offer. Mixing your offerings with what users are actively searching for is a part of the best Webflow SEO practices.

Credibility and trust

Converting visitors into paying customers is one of SEO's roles. But it’s more likely that visitors will give their attention to the websites that are marked as highly relevant and authoritative.

Following customized Webflow SEO practices can have a major impact on businesses that want to stay ahead in the competitive market and position themselves as experts.

The matter of audience

When you set up your Webflow SEO practice, you can monitor and analyze your audience to get important insights. There’s so much that you can learn from a visitor’s features that can further impact how you create your SEO strategy.

This includes keyword research and content creation tailored to your audience’s needs and interests.

Are you looking for an agency that can help you set up the best Webflow SEO practice? Search no more, because there are Webflow agencies ready to take your SEO struggles and deal with them – all of them are waiting for you on the Vezafy.

Best Webflow SEO practices to follow

Best Webflow SEO practices to follow

When we talk about the best SEO practices and trends to follow, things are more or less spinning around the same orbit.

The one telling us to give our utmost in optimizing websites while we nurture an ethical approach from the beginning. If things in your website’s SEO aren’t working the way you want them to, you are ready for an audit that can help you analyze if you missed some steps during the process.

For the best Webflow SEO practice, we’ve highlighted 5 evergreen ones (read they are always applicable) suitable for every kind of website.

#1 Checking technical SEO

This is the first step in implementing a Webflow SEO practice that will work for your website, and it’s all about making sure your website is easy to crawl on search engines. Things you have to pay attention to are:

  • Page loading speed: Slow page loading will not only affect user experience, but it will reflect negatively on your SEO efforts. Here, you can make sure every page is optimized based on the standard, and use tools such as Google PageSpeed Insights to test your website’s speed and optimize if needed.
  • Mobile-friendly design: Again, mobile friendliness is connected to SEO and UX, so you don’t want to miss covering this important part of technical SEO. Luckily, Webflow is a leader in creating responsive designs by default, so you don’t have to worry so much. Just make sure you double-check everything before launch.
  • Clean Webflow code: Clean codes are very SEO-friendly, and one of the best ways to ensure this is to use generated Webflow clean codes.
  • Intuitive site structure: If your website looks more like a maze than a modern digital creation, it’s time for redesign. The best Webflow SEO practices include a logical hierarchy of pages and elements, as well as intuitive navigation.

#2 SEO-oriented content

The next step in building effective Webflow SEO practice is all about words, so prepare to optimize your content or create new ones that will be SEO-oriented. This step includes:

  • Keyword research: Find keywords that are relevant to your niche but are matched with the ones visitors are using for their search. Here you have to pay close attention to your target audience, as well as search volume for keywords you plan to use
  • Optimize meta elements: Meta elements go hand in hand with keywords, so always optimize meta titles and descriptions using relevant keywords. Meta elements should be clear, catchy, and suitable for the pages.
  • High-quality content: When creating content, keywords can assist you in conducting topics, but you can’t build your content only with keywords. What you will need is clear, informative, and valuable content that will further engage your visitors, providing them with answers to their needs. One of the best Webflow SEO practices regarding content is blogging which can help your website rank high and attract organic traffic like a magnet.

#3 On-Page SEO Optimization

Moving down the list, we have come to the on-page Webflow SEO optimization that needs to be taken care of. On-page optimization, among other points, can help your website’s SEO be enhanced, let’s see what’s important:

  • Good URL structure: The best practice for writing URLs is to make them clear and descriptive according to the page’s content. URLs don’t have to be long, so unite content points using the right words.
  • Header tags (H1, H2, H3): Long paragraphs and the lack of header tags are not a good way of building content, so you want to make sure the structure of is clear, readable, and easy to navigate. This can be done with different H1, H2, and H3’s to kind of intercept the text and make a reading pleasant
  • Alt text for images: Last but not least when we talk about on-page SEO optimization is descriptive alt text for images. This will significantly improve SEO performance and general accessibility.

#4 Built-in Webflow's SEO features

This part of Webflow SEO practice includes two important advantages of using Webflow for building websites, and it’s one of Webflow’s SEO friendliness.

  • Structured data markup: Implementing structured data is a good SEO practice that can help you provide search engines with more information about your website’s content.
  • 301 redirects: 301 redirects are beneficial in-build Webflow SEO features to avoid confusion in search engines. Any old URL that no longer serves the purpose can easily be redirected using this feature.

#5 Tracking and analyzing performance

Once you’ve set up Webflow SEO practices for your website, don’t think that story will end so fast. You will have to track, monitor, and analyze the performance of your SEO efforts and see what’s working, and what’s not.

Having the information about how your SEO is performing you will be able to adjust your strategy and improve it if there’s a need. If everything’s working well – continue what you’re doing!

  • Connect Google Search Console: Webflow plugins and integration options are helpful here. You can connect Google Search Console with your website and monitor how search performance is going.

SEO is constantly changing

If you don’t want to pray every time you want to try an SEO tactic, we recommend following Webflow SEO best practices.

The only way to make sure your website is optimized, highly visible, and recognized is to do your best – from start to finish, with monitoring and analysis.

As the SEO world is constantly changing, you must always be on your toes when things change in the industry and adapt your SEO strategy accordingly.

Having the right webflow SEO practices in place while tracking trends, changes and news is the best way to ensure the SEO health of your website and great results.

Ivana Poposka

June 6, 2024

Five years of experience crafting captivating content with a blend of graphic design and copywriting has given me a versatile skillset you can trust. I don't just write words, I build content strategies that leverage my background in digital marketing and SEO to boost your business to the top. My mission? Creating killer content that converts. Because let's face it, giving value is the ultimate sales tool.