Going Beyond Design: How To Expand Webflow Agency's Service Offerings

April 22, 2024
Agency Insights

Ready to take your Webflow agency to the next level? In this article, we reveal how you can expand your agency's offering, taking the prime spot on the market.

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At some point in your Webflow career, you will want to go one step further and live out your passion.

We're not talking about improving your design and development skills.

We're talking about adopting a growth mindset and expanding the services of your Webflow agency.

The need to climb to the next level stems from the fact that creating exceptional websites is not enough to compete in the market.

So, the next logical step for your Webflow passion may be to climb the career ladder.

In the following article, you'll learn how to expand your Webflow agency's offering by opening up new digital horizons.

Why Expand Your Webflow Agency's Services?

Why Expand Your Webflow Agency's Services?

As we said at the beginning, creating stunning Webflow websites may be the step you've passed.

It's like continuing to play a game in beginner mode.

Limiting your Webflow agency exclusively to creating Webflow websites can lead to your clients simply passing you over.

Some of the top reasons why you should consider expanding your services include:

Trustworthy client relationships

Clients love it when you evolve your Webflow agency, trust us. Offering new services on top of the standard ones shows your clear commitment to their success.

On the other hand, there's nothing better than offering everything your client needs.

This way, clients don't have to search for multiple agencies for different services. You can be the one-stop shop that can cater to all clients' requirements and needs.

Increased revenue

If you add new services to your Webflow agency, you will see increased revenue for sure.

Imagine earning additional income from services such as SEO, content creation, and Webflow maintenance on top of the fixed price for your Webflow agency. This is an excellent opportunity for increased income and growth that brings success.

Attracting new clients

Okay, maybe your regular clients are already used to your reliable and professional Webflow services. But what about new clients?

By offering new services to your Webflow agency, you can easily expand your clients' network and open up new opportunities for collaboration. New clients prefer to choose the Webflow agencies that can fulfill all their requirements.

Prepare for the future

The digital world is evolving at a rapid pace, and you don't want to be left behind by the changes. If your Webflow agency offers a variety of services, you'll be ready to adapt and conquer the upcoming trends.

Expanding your services is not just a short-term business decision, but a mindset for long-term vitality in the digital scene.

Need an all-in-one Webflow agency that meets all your needs? Check out these Webflow agencies and find one that can help you on your path to success.

What Services Can You Add To Your Offer?

What Services Can You Add To Your Offer?

Expanding your Webflow agency is a long-term investment in your future, only this time, you are betting on yourself.

Still unsure about your service offering expansion? Consider this: You have a distinct advantage over other agencies.

As the creator of your digital masterpiece, you are the one who has the deeper understanding knowing your work the best.

Depending on your preferences, you can add different services to boost the growth of your Webflow agency, and some of them include:

SEO Services

You've created a great Webflow website, but your story ends there. The client will contact another agency for SEO, and you two will say goodbye.

This doesn't have to be the case if your Webflow agency offers SEO services. In addition to creating websites, you can also optimize them to enable clients to achieve organic traffic and quality leads.

Content Creation

You've built a site with Lorem ipsum paragraphs, and you're waiting for a client who's waiting for a third-party intermediary to deliver the content to replace that Latin.

But what if your Webflow agency also offers content creation services? It could be a win-win situation for everyone.

Goodbye, Lorem ipsum dolor sit amet, welcome fresh, quality, and relevant content!

CRO Services

If you have a natural talent for digital marketing, Conversion Rate Optimization (CRO) is a service you should add to your Webflow agency.

With CRO services, you can help your clients convert users into loyal customers, fulfilling their marketing dreams.

Performance Monitoring and Analytics

By offering performance monitoring, and analysis services, you will become your client's BFF.

With the help of this service, you can provide your client with data-driven information that can be very useful for further website development and marketing decisions.

Webflow Maintenance and Security Services

After completing a Webflow project, your story doesn't have to end. You can maintain a further relationship with the client if you provide Webflow maintenance and security services.

This is one of the best services you can add because every client needs a guardian angel after the project is over.

This service includes updating the website, verifying data security, and testing functionality to ensure that the website continues to be perfect in the post-launch period.

Whether you want to add content creation, CRO, SEO, or all three services, don't hesitate to fuel the growth of your Webflow agency.

How To Implement New Services To Your Webflow Agency

How To Implement New Services To Your Webflow Agency

Now we come to the key question – how to implement new services?

Many Webflow agencies probably once thought of expanding the scope of their services, but this change seemed too complicated for implementation.

Luckily, that doesn't have to be the case when you get off to a good start.

  • Step #1: Build up your expertise - The first step is to become aware of your strengths and build up your expertise. Find services that your team is familiar with, as well as those that naturally work for you.
  • Step #2: Invest in training - Once you've determined what services to add, invest in training to become a pro. Provide your team with training to give them the knowledge of best practices and tools for implementing additional services.
  • Step #3: Create pricing packages - You don't have to separate new services once you implement different pricing packages in your offer. Simply, combine Webflow design and development with other valuable services to round out your offering.
  • Step #4: Promote new services - Update your website and other communication channels with information about new services. Let customers know about the news you've implemented and prepare marketing materials to spread the story to a new audience.
  • Step #5: Partner with other agencies - If you think that the 4 steps we mention aren’t your cup of tea, no problem. Step 5 refers to partnering with other agencies, replacing the expertise needed and training investment. You can choose an individual digital agency to partner with, or you can hire a white label agency and sell their services under your brand name.

By following these 4 steps, or go for a step 5, the implementation of the new services into your standard offer doesn’t have to be challenging.

Focus on services that suit your team the best and embrace the growth mindset for your Webflow agency expansion.

Final Thoughts

There's nothing wrong with remaining on the same page for years.

But if you want to become an equal part of the evolving digital world, it's time to consider the implementation of new services.

Let this business decision be driven by passion and a need for growth and success.

This way you will be able to retain what you're best at while spreading the scope of your Webflow agency.

New clients, increased revenue, and a full-service digital agency will become your new reality.

Ivana Poposka

April 22, 2024

Five years of experience crafting captivating content with a blend of graphic design and copywriting has given me a versatile skillset you can trust. I don't just write words, I build content strategies that leverage my background in digital marketing and SEO to boost your business to the top. My mission? Creating killer content that converts. Because let's face it, giving value is the ultimate sales tool.